The online jewellery shops that are worth their weight in gold
Jewellery has the unique ability to transcend time and trends. Even the most unusual designs of earrings, necklaces, bracelets and rings have long served as daily accessories, lasting for generations.To get more news about
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Whether you wear silver or gold or love pearls or diamonds, a good jewellery piece can stand alone to make an impact or complement your favourite outfit.
Our social media feeds are full of pearlescent pieces, layered gold chains, and curated ears with hoops, studs and cuffs – all often worn with a minimalist outfit, because the power of a great jewellery collection is that it can transform a dowdy look into something a whole lot more special.
The other reason to invest in great jewellery, or even buy it for someone special, is the memories it can evoke. A piece that you wear daily can serve as a reminder of a specific time in your life, or could become a keepsake to be passed down.Finding pieces from brands that are worth their weight in gold is no mean feat, though. Luckily, we’ve scoured the online world to bring you a round-up of the chicest jewellery shops. They vary in terms of the collections they offer and the budgets they cater for, but we love them all.
Connie Nam founded this brand after she noticed a gap in the market for affordable, good-quality jewellery. Its humble beginnings saw Nam designing, manufacturing and making pieces from her flat in Notting Hill, but Astrid & Miyu has quickly gained momentum and has adorned celebrities and influencers alike – from Pippa Middleton to Chloé Lloyd.
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This is the perfect destination if you’re looking for jewellery in the middle ground between statement and understated. Each piece is designed to showcase your own personal style. While we love all of its lines, Daisy London’s ongoing collaboration with content creator Estée Lalonde is certainly worth a look.
Small, family-run business Loel & Co was founded in 2006 and specialises in carefully curated jewellery sourced from across Italy. Its timeless classics are a firm favourite here at IndyBest, with its long link chain necklace (£85, Loel.co.uk) taking the top spot in our review of the best jewellery gifts and the thick gold spiral hoop earrings (£75, Loel.co.uk) featuring in our round-up of the best gold hoop earrings.
The plan to create a jewellery brand that was aspirational yet affordable took shape while founders Collette and Louise were on a buying trip in Delhi. What began as a concession in Topshop has since grown to a boutique business with global stockists and a successful online shop – the brand has excelled in its mission to create pieces that look high end yet are inexpensive.
A hit among jewellery lovers, Pandora is perhaps best known for its signature charm bracelets (£55, Pandora.net). As part of the brand’s shift to more sustainable practices – it has pledged to go carbon neutral by 2025 – it recently launched its first lab-created diamonds collection. The “items are both more affordable and sustainable”, noted our writer in her review of the full collection. Certainly worth checking out – after all, in the words of John Barry, diamonds are forever.
Another family-founded business, PDPaola was started by siblings Paola and Humbert in 2014 with the aim of creating jewellery that would resonate with the modern woman. Releasing 11 collections per year, you can expect demi-fine jewellery at affordable prices.
Founded to provide “double-tap worthy goods that won’t break the bank”, Seol + Gold caters for every taste – from delicate bracelets to statement layered necklaces. Its pieces are budget-friendly too, with most costing £30 or under.
London-based, demi-fine earring studio Tada & Toy was founded by two young designers who met on day one of secondary school. Blending fun playful designs with timeless Scandinavian-inspired style, the brand creates affordable pieces that transcend trends. The brand also supports charitable initiatives – it donates 5 per cent of all profits to The Aspinall Foundation to help protect endangered species. All the pieces are produced in artisan workshops in Jaipur, India, and the brand works closely with suppliers to make sure that they align with its ethos and beliefs.