Streaming tips to grow your brand
Live streaming helps to nurture the growth of your brand in the online space. Here’s a few streaming tips to maximize your brand’s ability to reach the maximum number of potential viewers.To get more news about
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Share your live video in Facebook Groups. Facebook Groups contain users that have a particular affiliation or share an interest in a specific topic. For example, there could be a Group for dog lovers, live streaming enthusiasts, or entrepreneurs. If there is a subject of interest, you can bet there is a corresponding Facebook Group. The trick is to find and join groups that are relevant to your live video content, and then spread the word about your live stream to attract new viewers and grow your brand.
Use on-screen text. Live video posts are shown in a user’s newsfeed with the volume muted by default. And since Facebook users typically scroll quickly through their feed, it’s a risk your video will get lost in the crowd. It’s therefore a good idea to include the occasional use of text in your lower thirds to provide a snapshot of what the video is all about and attract the attention of potential viewers.
Title text matters! We admit that coming up with catchy titles can be tricky sometimes, but a well-written title is highly valuable. Not only are quality titles attractive to a potential viewer, but titles are also essential for SEO (especially on YouTube). Search engines like Google can’t read video content to see what your page is all about, so it’s important to place your keyword in your video’s title, description and video tags.
Live stream to more than one platform. Publishing your live stream to multiple platforms, such as YouTube and Facebook Live, is an excellent way to reach more viewers with very little extra effort. The additional encoding required places more stress on your processor, so we recommend using a powerful, dedicated encoder for multi-streaming, such as our Pearl-2.
Be consistent! Go live at a regular time to help build a following. An inconsistent and irregular frequency of live streams will only frustrate your audience. Consistency in your schedule also makes it easier to market and promote the show. For example, we host a new Live @ Epiphan show every Thursday at 3pm Eastern.
There you have it – 21 live streaming tips to help you achieve success for your live show. Whether you’re looking to nail down your setup/pre-show activities, create a professional-quality broadcast, or take your brand to exciting new places, you can use these streaming tips to gain an edge over your online competition.
Looking for inspiration in your live streams? Check out our Live @ Epiphan weekly live show where we discuss all things live streaming. We’re live every Thursday at 3:00 pm Eastern (12:00 pm Pacific) on both YouTube and Facebook.
