How to Go Live: 8 Live-Streaming Tips for Video Journalists
News organizations are jumping at the chance to do Facebook Live streams, from protests against the North Dakota Access Pipeline to the US presidential elections. However, Facebook Live is a relatively new way to stream and many companies are still experimenting with the best ways to do it.To get more news about
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1. Arrive early to the scene.
According to both Frank and Julia, one of the most crucial parts to producing a successful live stream is to do the same pre-production that you would do for any regular video shoot. This means, you should arrive early to the scene, set up key interviews for when you go live, research your subjects, and have questions prepared in advance. Live-streaming shouldn’t all be improvisation — knowing who to interview and where to go will be integral to the story. Being prepared will also help you conduct effective interviews and react better if things go wrong.
2. Bring a second person to work the camera.
Having a second person to film you as you report live will free up your hands to hold mics, speak easier with interview subjects, and look more professional. Major media companies often have an additional person to follow comments on the live stream as well.
3. Bring battery and audio power.
Frank, who began hosting Facebook Live streams for AJ+ soon after it was first introduced, says that he always carries audio equipment and two fully charged ASUS battery power packs. He also suggests making sure your iPhone has plenty of space in case you need to download files.
Beyond having reliable shotgun mics, some freelancers use an iRig and iOgrapher frame to hold their phones steady. You might also want to carry lite panels if you’re going into a situation where there could be low light.
4. Don’t get distracted by your equipment.
It can be hard to handle that much equipment and report live at the same time, especially if you don’t have a second person to help you out. However, Frank advises that journalists new to live-streaming treat it like any other piece of journalism.
5. Go Live at the right moment.
Starting your Facebook Live five to seven minutes before the main action of the stream will build up your audience before it. If you do this, however, be aware that the first few seconds of a Live video need to be visually interesting or you will see less views after the video airs, as over 60% of watch time happens when the post is no longer live. The first three seconds are the most important to catching your viewers’ attention when it auto plays silently in their newsfeeds.
6. Repeat yourself for new viewers.
During the broadcast, you should reintroduce yourself and what’s happening in the scene every few minutes so that new viewers just tuning in will understand what’s going on and have a reason to continue watching.
7. Answer viewers’ questions.
Even if you don’t have another person to check out the Facebook comments for you, it’s important that you pay attention to them and answer them on camera. Answering audience questions will show that you are listening and engaging with them, which will keep them interested and watching.
8. Remember you’re there for the story.
Since live streams depend on internet connection, they usually aren’t of the best video quality. However, this isn’t what matters as much to the viewer when they tune in. While a stream should be visually interesting, viewers watch them because they want to know more — they are interested in the content. Besides thinking about the viewers, as a journalist, you need to remember that you are there to report and focus on getting the story.
