ARGOMENTO: Adidas Ultra Boost Black Friday

Adidas Ultra Boost Black Friday

After what seems like months of anticipation, the Adidas Ultra Boost Women is finally here. After debuting in highly limited collaborative formats with Hypebeast and Solebox, the masses will get their chance at the cageless Adidas Ultra Boost Men beginning tomorrow in three colorways each for men and women. In this final preview of the shoe before it hits the shelves tomorrow, we see the women’s “Ray Red” colorway, featuring a vibrant mix of bright red hues for the stylized camo Primeknit upper (a motif you’ll find on all six colorways).

The Rio Olympics will be a major stepping stone for adidas, a brand that hasn’t had much to celebrate on the big international sporting event. In London, the Olympics were absolutely dominated by Nike with the advent of Flyknit, those snazzy reflective jackets, and all the footwear that surrounding the Olympic basketball team, but the landscape of sportswear has changed dramatically so much that adidas is the one getting all the eyeballs. For the upcoming Games, adidas has a trio of the Adidas Ultra Boost Black Friday running shoe inspired by the gold, silver, and bronze medals. Each version is made distinct by a colored heel-cage and distinct Primeknit uppers.

The Adidas Ultra Boost Sale Triple White has cemented itself as a must-have sneaker and was a quick addition to anyone’s rotation. Once a harder pair to get a hold of due to the popular nature of the colorway, adidas has restocked this particular Ultra Boost time and time again, making simple upgrades and changes along the way. This preview showcases a number of changes to the 2017 rendition from a new marbled Primeknit pattern featuring more grey speckling to a milky translucent cage overlay.