Getting Started with Social Media Live Streaming Software
Social media live streaming has made the leap from novelty to necessity. Channels like Twitter, Facebook, Instagram, and LinkedIn have integrated live video to their platforms and an increasing number of brands are adjusting their social strategies accordingly.To get more news about
39bet-nhà cái uy tín-lô tô-lô đề-xổ số kiến thiết-blackjack, you can visit official website.
Social Media Live Streaming is Taking Off
Audiences demand live video, and it’s easy to see why. Live video (and video in general) adds a human touch to posts that text and images can’t compete with. In 2018, an estimated 47% of global consumers reported an increase in their live streaming from the previous year. And that number is only set to grow — Cisco estimates that 82% of all internet traffic will be video by 2022.
Marketers are taking note. According to a recent Forrester report, in 2018, brands spent more than $90 billion on video content (much of it went to social media marketing). By 2023, that number is expected to rise to more than $100 billion.
By live streaming to channels like Facebook, Instagram, Periscope and LinkedIn, you’re creating eye-catching content that improves your positioning in their news feed algorithms. Social media streaming also gives you the opportunity to attract viewers and bring them back to your own website.
Sometimes maintaining a social media presence can feel a bit like spinning plates. With so many platforms competing for attention, it’s hard to focus your energy on just one. Many organizations struggle to give equal time to each platform.
It doesn’t have to be this way – streaming across social media platforms is easier than you think. We’ll also cover the where, why, and how to use social media live streaming software and grow engagement for your organization.
Now, Premium and Enterprise subscribers can stream natively to LinkedIn, straight from Vimeo’ social media live streaming software. With the click of a button, you can easily live stream while simulcasting to an embedded Vimeo player, Facebook Live, YouTube, and any custom RTMP-enabled social destination such as Periscope.
With more than 645 million members across 200 countries and territories, and 30 million businesses represented on the networking site, live streaming on LinkedIn presents a unique opportunity for companies of all sizes to engage professional audiences with high-quality live content.
LinkedIn also prioritizes live events in their feed, making the potential to reach more eyeballs even greater. Currently, LinkedIn requires its members to apply to get access to live streaming, but once you do, sit back and watch your audience grow.
How To Stream To LinkedIn Live
To get started with live streaming to LinkedIn from Vimeo, create your live event, then go to the “Destinations” tab. Click “Connect” (or “Reconnect”) next to LinkedIn and you’ll be brought to the connected apps page in your Vimeo account settings to authenticate the LinkedIn app. Login to your LinkedIn account and select the profile you want to stream to. If you have administrator privileges for a company page you can stream to that page, too. Once LinkedIn is synced to Vimeo, selected the LinkedIn page you desire and make sure the toggle is switched “on.”
Facebook revolutionized social media when it launched in 2006. Ten years later they launched Facebook Live, giving users the ability to stream live video directly to their Facebook pages. With more than two billion users worldwide, it’s no surprise that publishers and brands have flocked to the popular platform. According to Fidji Simo, Facebook’s head of video, 20% of all Facebook videos in 2017 were broadcast live. In 2019, live videos on Facebook experienced six times as many interactions as regular videos on average.
Streaming to Facebook Live reaches your viewers where they already are. But like any social media platform, there are limitations that producers will need to consider. Streaming to Facebook Live should be part, but not all, of your live video strategy. Going live directly to Facebook is good for a short stream, but lacks the qualities and features of a professional live stream.
