Live streaming tips
By its nature, live streaming should be natural and unscripted, but that doesn’t mean you should go in without a plan. Here’s how to make your live streams as effective as possible.To get more news about
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Choose your platform
There’s no sense in doing a live stream on Instagram if that’s not where your audience is. Don’t try to be active on every network, just the ones that your audience uses.
Also note that when you live stream on Facebook or YouTube, those videos are saved to your profile, but once a live video on Instagram has ended, it’s no longer visible unless you share a replay of it to your Story (and stories themselves disappear after 24 hours.)
This makes Instagram a good option for fun, light content, but if you want to share a live stream that audiences can view later, save it for Facebook or YouTube.
Whichever platform you pick, be sure to let followers on your other networks know about it so they can join in, as HBO did above.When is your target audience online? All the major networks offer insight into what days and times your audience is active on your networks.
Take advantage of this information by ensuring you go live when your audience is most likely to be around to watch.
Don’t count on your audience noticing you’re live and tuning in. Give them a heads-up so they can plan to watch. This is especially important if you’re going to break some major news or want to answer audience questions. Plan to announce your livestream several times, for example, a week, a day, an hour, and ten minutes before.
As we mentioned, when it comes to live streams, the ‘realer’ the better, so don’t worry about having an expensive camera or audio equipment. Further down the line you can always look at upgrading your hardware for multi-camera, HD/4K live streaming.
For now, just aim to have good light so people can see you and try to avoid a lot of background noise to ensure viewers can hear you.
Finally, make sure you’ve got a strong signal — WiFi is best, but 4G will work.People will drop off quickly if your livestream is boring, so make sure it’s engaging and serves a purpose. Keep it authentic and spontaneous — don’t just read off a script — but do have a general plan in place.
Consider what your broadcast’s about, what you plan to say (or do), and why a live stream is the best format for it.
According to Facebook, people will watch a live video more than three times longer when it’s live than when it’s not. Plus, if it’s entertaining, viewers will be more likely to share it or invite their friends to watch.Going live on Facebook is simple on a mobile device or on a desktop computer.
If you’re on mobile, you’ll need to have the app installed. To start a live stream on Facebook, look for the Live Video option on your page or profile, next to where you write a status update.
